At first glance the book seemed bit too entertaining and easy to read for actually have valuable information. I admit being bit pessimistic to start reading it, but luckily I was wrong. Even though the design and layout of the book are far from normal business book, the actual content is 100% full of valuable information.Alexander Osterwalder and Yves Pigneur have done a wonderful job of inventing and representing a good way to evaluate and invent business models. They also nicely compare their business model generation to other ways to evaluate business models.
Book is also filled with good real life examples of usage of business model generation and also mapping real life business models to the business model canvas, as they call it.
I think this book has raised to be one of the business books everyone needs to read. It's easy and fun to read and there is lot of value in different sections of the book. Authors have decided not to go deep in any of the subjects, but that's understandable for now. I bet they'll write another book going deeper in to the world of business models in the future.
I highly recommend the book for everyone, it's time well spent. And I really mean everyone, it is valuable to all employees to understand where the value is actually coming. Also it offers good ways to raise new business ideas within companies.
It's an excellent book and it will become part of everyday bookshelf. I will definitely reopen to check things from there in near future.
Written by +Henri Hämäläinen