The Machine is (Changing) Us: YouTube and the Politics of Authenticity

How Youtube ans other social media have influenced the way we can influence, and how we communicate. It's not about the tools, but how we reveal our via the tools we communicate.

Eyeopener for me. Really worth of watching.

Is it just bad taste or genius? Nestle's Jesus loves KitKat

Nestle, in the middle of social media fight with Greenpeace (Forbes article), made quite controversial campaign to get KitKat some publicity. Check the video if you haven't seen before:



Religious is such personal stuff, that I think Nestle took a big risk in making this campaign. I bet there are lot of angry people out there after seeing this was a stunt. For many, I believe they'll never get to notice it was a trick by Nestle.

Still it worked really well, KitKat got lot of attention on media. Somehow I feel it genius, but there's some side on me saying.. come on, you shouldn't use jesus to advertise candy bars. Can't really decide.

What do you think?

Book I read: Who moved my cheese

Easy reading book about dealing with change. It talks about change with 4 fictional characters chasing the cheese in a maze. Basic message is the same than in other stuff which talks about dealing with change, change is inevitable, select how you deal with it.

I admit, I have a tendency to sometimes overanalyse things, so it was good reminder to me that just go with it could be an options also.

What I will remember from this book for a longer time is question "What would you do if you were not afraid?" That's a good question, I guess any of us could ask once in a while when dealing with changes. Still admitting or even noticing that you are scared of something might not be that easy.

As it is such an easy and short one to read, I definitely recommend to read it.  

Written by +Henri Hämäläinen

Couple of reasons you might not want to move Finland after all

Newsweek listed Finland to be the number one country in the world (http://www.newsweek.com/2010/08/15/interactive-infographic-of-the-worlds-best-countries.html) and I know there are many people packing their stuff and moving to Finland right away. I wanted to give you couple of insights which might make you change your mind still.

First and most important, if you are enthusiastic sportsman, you should know this in advance. There will be lot of last minute disappointments for Finnish athletes and teams. Maybe the most famous one is losing to Sweden 2003 in hockey WC in quarter finals after leading 5-1. You can check the pain from here: http://www.youtube.com/watch?v=_ckaCuFfBzA.

There are other good examples. Like Finnish ski jumping national team losing Olympics gold metal with 0,1 points (smallest possible gap) in Salt Lake city. One good one is when Hungary tied in last minute with one of the funniest goals ever made. Win would have taken Finland to WC qualifying. Here's video about that one also: http://www.youtube.com/watch?v=aT-q65Qjy1M.

And there are lot more. Just last week my birth town team lost their continuation in Europa league after leading 3-0 after first period. (http://fin.worldfootball.net/spielbericht/europa-league-qual-2010-2011-3-runde-fc-timisoara-mypa-kouvola/liveticker/#redirect)

So to put it short, if you are sports fanatic and don't have good nerves, just don't come.

Second thing is, if you don't like people complaining about the weather, don't come. That's utmost the most important topic to discuss. There are about 10 days in a year when people think weather is fine.

Couple of those are in April-May when there's around 15-20 and spring has started. Then there might be some good days around Juhannus (mid-summer festival) and then in August when there's again some 25 celsius and it's not too hot or cold. Final ones are Feb-March when there's some snow in the ground, days are getting longer and there's only -5 celcius.

All the other time it's either too cold, windy, rainy, snowy, dark, hot, sunny or something else. You will see how good we are finding reasons to complain about the weather. It's kinda of a hobby to all Finns.

These two are the most important ones I would say.

Facebook posts I hate

I bet there's hundreds of these types of lists already existing, but still here's mine. There are certain type of facebook updates i really hate.

1. Ridlles
These updates which doesn't really tell anything, but are there to tease and make people ask questions. Those are just annoying way to try to people interested about someone. If you have something to say, just say it!

2. Repeatition
You know these updates, Again goint to work.. going to work.. going to work. Week after week same update. OK, maybe that's the only thing happening in someone's life, but it's just so boring..

3 Gooooaalll.....
Someone is watching some games or sports in TV and then have urgent need to tell about every fucking goal and happening to all friends in FB.

Anything else come to your mind?