Marketing on it's best - Zenrobotics

Zenrobotics is a Finnish company, who have invented really important product. They've made a robot that can identify and collect different materials from trash and this way improve recycling a lot. Their product is cool and meaningfull, but what I love the most, is their marketing videos.

This is a perfect example of an extremely enjoyable marketing video, where still the product plays a key part. There's many entertaining product videos and adverts out there, but too often the actual product doesn't really play a part on it. In this one, the robot plays a key part.

Check the video out:


Written by +Henri Hämäläinen

Beautiful ad - road safety

How touching can ad be. They included long list of life learning's and statements to think about to a one, touching ad. Definitely worth of watching.



In a mass of meaningless waste of time in ads, there's always some pearls to get inspired from. To find these pearls, I follow Ads of the World where I found this one also.  

Written by +Henri Hämäläinen

Lying have become big part of social media marketing

Do you remember rear view girls? What about Jesus loves KitKat? Or Future of Digital Camera demonstrared in CES 2011. I do. All of these got viral and got lot of attention. All of these turned out to be adverstising campaings instead of real stuff.

Rear view girls was the latest of these. It was presented so that two girls came up with idea to attach camera on their back to see how guys and all others are checking their asses. Couple of days later it turned out to be a Levis jeans sponsered thing and not really real. Original video was removed from Youtube, but was at least available at time of writing this in Dailymotion.

Another one was Jesus loves KitKat. Nestle or their ad agency sent some photos to different news or websites with a picture of KitKat candy bar, where after a bite there was a picture of Jesus shown. They where hoping that it would get viral and it got. I blogged about that sometime ago already. Then after some time they actually told that it was done by them and not by any real KitKat buyer.

Then there was Future of Digital Camera demonstrared in CES 2011. Guys made a video at the time of CES, which is the world's largest consumer technology tradeshow, which seemed like they were annoyncing this camera at CES. This soon got viral, even though it raised some questions in many forums. This one turned out to be a concept from ad agency and not really a real one.

I bet there are lot more of these, but the common thing in all of these were, that the purpose was to make these look like a real thing and get free publicity because of this. These all were big fat lies.

These kind of publicity stunts, make us question everything there is in the web. It starts to be imppossible to know what of it is real and what is not. News sites and other media sites are also sharing all these content with everybody as fast as they can to be on top of the media stack, and they are not being critical with any of these content. This will cause that all these stunts get lot of attention really fast.

So is there a harm in this? I think there is. I see it to be dangerous when ads and real life are being mixed. People trust less and less on news sources if they often find out that the content they thought was real, was just another ad.

I already once made a mistake with questionable campaign againsts McDonalds, I thougt it was just another PR stunt, but it turned really to be a campaign against McDonalds. I think I'm not the only one doing these mistakes. I believe many don't even know that all of those three examples I told about are actually fake ones.

I admit I have enjoyed all of these stunts. Still I don't like they intentionally lied to me and made me believe these stuff were real. I would appreciate there being a small disclaimer saying that this is an ad campaign when it is. It would help us all to make a better and more transparent web. I guess I'm just dreaming.  

Written by +Henri Hämäläinen

Is it just bad taste or genius? Nestle's Jesus loves KitKat

Nestle, in the middle of social media fight with Greenpeace (Forbes article), made quite controversial campaign to get KitKat some publicity. Check the video if you haven't seen before:



Religious is such personal stuff, that I think Nestle took a big risk in making this campaign. I bet there are lot of angry people out there after seeing this was a stunt. For many, I believe they'll never get to notice it was a trick by Nestle.

Still it worked really well, KitKat got lot of attention on media. Somehow I feel it genius, but there's some side on me saying.. come on, you shouldn't use jesus to advertise candy bars. Can't really decide.

What do you think?