Is it just bad taste or genius? Nestle's Jesus loves KitKat

Nestle, in the middle of social media fight with Greenpeace (Forbes article), made quite controversial campaign to get KitKat some publicity. Check the video if you haven't seen before:



Religious is such personal stuff, that I think Nestle took a big risk in making this campaign. I bet there are lot of angry people out there after seeing this was a stunt. For many, I believe they'll never get to notice it was a trick by Nestle.

Still it worked really well, KitKat got lot of attention on media. Somehow I feel it genius, but there's some side on me saying.. come on, you shouldn't use jesus to advertise candy bars. Can't really decide.

What do you think?