Sep 19, 2010

How's that for marketing - You've been selected to 50 person focus group

Couple days ago I got a call from my cable TV operator Elisa. I've has some fights with them in last couple months. Now they had selected me for a special 50 person focus group to try out their new services.

That sound nice, finally something good from them for a change, I thougth. Women in the phone started to explain that you'll get about 30 channels free for 2 months.. and then you only have to pay for 6 months !!

I almost lost words. 50 person focus group my ass.. It was just really really pathetic marketing. They gave first good impression, but then came out with horrible offer. I can't even think of any ways to do it worse.

I think this the worst marketing I've ever faced. Total waste of my and the callers time.

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