Brilliant marketing and nice real life game in Stockholm with Mini

What a brilliant marketing from Mini. And also it seems like a quite interesting game. Maybe there could be some middle point prices or ways to disappear for some minutes to keep the interest for whole week. Or then I could have been wrong and people really played the whole week, not only first and last days.

It's always fun to see innovation like this in games and marketing. Check it out:

MINI Getaway Stockholm 2010.