Innovative idea from airline: Get gift card insurance for delayed flights

I was checking out vacation possibilities for trip this fall and run into AirBaltic airline, which flies mainly around baltic and nordic countries. It's one of these low fare airlines. They had interesting concept to share with you: you could buy "an insurance" for getting a gift card for flights which are delayed over one hour.

That's a great idea for airline flying these short routes. I would think this airline is used a lot for short trips to nearby countries. In those type of trips, delayes flight will eat up important time from vacation. If'you are only travelling for weekend, being delayed couple of hours on Friday, will easily ruin your day and leave only Saturday for vacation. Now with this delay you would get gift card for new trip in future to get back that stolen time.

This type of innovative services from these low fare airlines I appreciate. Many of these type of airlines have went to the other road of billing about everything. That's just annoying. This is good lesson for them to learn that they could be innovative and sell services that add value, not just piss off people.


Written by +Henri Hämäläinen