Book review: As the Future Catches You by Juan Enriquez

 As I first time scanned through As The Future Catches You by Juan Enriquez, I knew it would be something totally different. Typography of the book looked strange with lots of different font sizes and lots of free spaces throughout the book. Even I was prepared, book was able to surprise me.

Book turned out to be arrogant, irritating and controversial prophecy of how the future will turn out. I have to say I hated the book many times, and I almost quit the book in half way. There was still something interesting enough to keep me going. The actual content of the book is in many points quite interesting to read. There's lot of good facts about what's happening in the science currently (in year 2001) and lots of good thoughts how the future might turn out to be. It's just the way Juan Enriquez presents his thoughts that made me see red.

Problem with a book that has controversial thoughts about the future is that anyone criticizing it's thoughts can be stamped to be old fashioned and not understanding anything about the trends of the future. I think that's also the style how Juan Enriquez wrote the whole book. It is meant to diss the people who don't believe in his thoughts and prophesies.

Even thought there was some interesting facts and ideas there, I don't honestly buy some of the things in this book. I don't believe that we will start to manipulate products with human genes as much as thought in this book and I don't even believe that genes has such a big affect to everything as the book thinks. I have to say that Juan Enriquez couple of times acknowledges this on the book, but he doesn't really bring it that much forward. After reading The Genius in all of us I've never thought about genetics as the way I used to.

I think that subjects and contents of this book are important. Also I'm sure that Juan Enriquez is really intelligent guy. So there are all the ingredients for a good book; but this one just isn't. It's too american and too preaching for my taste and it doesn't really give room for thinking as it should.

I genuinely hate the typography and way of writing. I don't think there's a single good sentence in this book.

Maybe he thinks that this subject is far more interesting in big letters.. 

and then he tries to be so cool with different formatting..

and then there are even bigger letters to prove the point...

And none of the sentences finish with a dot..

And the whole thing turns out such a mess.

To be honest, I'm not going recommend this book to anyone. I can show it to some of my friends to get the point, but don't waste your time reading this one. There must be better books about the subject. Subjects itself are valuable, but the book isn't.  

Written by +Henri Hämäläinen