Perfect customer experience, answer questions before those are asked

I was reading Trendwatching latest issue on (R)etail (R)evolution and they mentioned Threadless in their article. I went to their website, because of interest on cool concepts and T-shirts.

Living in Finland has one disadvantage, often the new cool stores don't deliver to here. Often you need to go through the whole website to find out if they deliver here and what it costs.

I was so pleased, when after skimming 10 seconds of skimming thought the website, I noticed that they answered to my question before I even asked it.

As a customer experience fanboy and product manager, I just love what they do. This is the perfect way to serve a customer. Surprise customers with answers they haven't yet even asked. Thanks to Threadless.

Written by +Henri Hämäläinen