Super cool augmented reality cinema - not really augmented though

There's a super cool augmented reality cinema app video going viral, definitely worth of checking out. Here's their web pages also: augmentedrealitycinema.com



I'm going to be nitpicker. I don't see how in earth it could really work as augmented reality app? Films are shoot in one or couple different angles, but in order it to really be an augmented reality it would need to be available in all angles and actually shown on top of the view you are looking. Quite challenging, I must say.

From the video you can see, that app is mainly playing back the scenes from the actual movies, so not really augmenting those in the view you are watching. So it's not really augmented reality app, but more of virtual reality based on location.

That's said, the app looks really great and idea is marvelous. It's a perfect addition to movie and series location tourism. I'm eagerly waiting to see it really in action.

Written by +Henri Hämäläinen

Online grocery store in subway stations - great idea by Tesco

My favorite idea sharing site Springwise just blogged about Tesco's South-Korea online Grocery market experiment.

This stuff is just genius. People can shop when they wait for subway in a look alike grocery store and then food get's delivered to their home. Check the video out, it's really groundbreakingly cool:



I have long history with grocery store business, since both my parents have been in the industry my whole life, so it's close to my heart. I always keep on wondering the delivery chain for these online grocery markets. To keep the cold chain, you would need to make sure that deliveries are not standing anywhere without fridge. This is one really challenging task and unfortunately they don't tell in the video how they tackled that one. Maybe the problem is bit "western", since we tend to be so strict with these regulations at least in Nordic countries.

I just love the idea and especially execution of store shelf lookalikes.

Written by +Henri Hämäläinen

Amazing app - translates text on the fly with phone camera

It's been a long time I've been totally amazed on some SW. I do follow lot that what's happening on application development aroung the world, but this totally blew me off, Check this out. It translates language on the fly with phone camera. It's the first time I've really thought that these augmented reality apps make lot of sense. It would be so cool to try this out.

App is from Word Lens from QuestVisual. Check the video out:




It's just so cool. And what shocks the most, it is really usefull.